Creating ads that convince potential customers can seem like a daunting task. However, it's not that complicated. In fact, the simpler the better. As a result of the intelligence, creativity and distinctive features of the brand, advertising is almost indispensable in today's economic market. In the digital environment, advertising is changing rapidly. Many companies use little or even no traditional advertising and rely entirely on social media networks.
1.Identify target customers.
Your business or product may appeal to a relatively wide audience, but often to be effective, you should only target a specific subset of this population.
For example, if you want to advertise a game, the audience here is teenagers and gamers
2.Identify competitors
You should consider how your advertising can explicitly challenge (or complement) your competitors' advertising efforts and how they are likely to respond to your advertising.
3.Explore the current market.
Consider the product's current position in the market. Is it a "hot" and popular item?
4.Strategy development.
Based on the information you've gathered about your target audience and how they might view your product, you're now ready for an advertising strategy. Your strategy needs to consider the following three factors: the company (you), the customer (them, the audience you target) and the competition (in English, these three factors are also known as 3C: Company for short. , Customer and Competition).
5.Use persuasion techniques.
Note that persuasion here doesn't really mean "persuasion". The key point is to get consumers to like your product more than other people's products.
6.Find the catchphrase
It needs to grab the attention and convince the customer that your product is different from all the others
7. Never give up
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