ideas of the day.

 

Pattern Recognition

A list of important patterns for success:

• Lack of fear of embarrassment - this allows one to be proactive. Its what makes someone take on challenges instead of writing it off as too risky.

• Education - having the right level of education limits the risk of unemployment.

• Excercise - good health is a baseline requirement for success. Exercises makes a person smarter, psychologically braver, more creative, more energetic, and more influential.

Marketing in five steps

Invent a thing worth making, with a story worth telling, and a contribution worth talking about.

The second step is to design and build it in a way that a few people will particularly benefit from and care about.

Tell a story that matches the built-in narrative and dreams of that tiny group of people, the smallest viable market.

Spread the word.

Show up –regularly, consistently, and generously, for years and years – to organize and lead and build confidence in the change you seek to make. 

Things marketers know

Creative people can change the world.

You cannot change everyone.

Change is best made with intent.

Human beings tell themselves stories.

We can group people into stereotyped groups that often (not always) tell themselves similar stories.

Connect us to our purpose and vision for our career or business.

Allow us to celebrate our strengths by remembering how we got from there to here.

Deepen our understanding of our unique value and what differentiates us in the marketplace.

Reinforce our core values

Help us to act in alignment and make value-based decisions.

Encourage us to respond to customers instead of react to the marketplace.

Attract customers who want to support businesses that reflect or represent their values.

Build brand loyalty and give customers a story to tell.

Attract the kind of like-minded employees we want.